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It Came from Something Awful

How a Toxic Troll Army Accidentally Memed Donald Trump into Office

Audiobook
1 of 1 copy available
1 of 1 copy available

This program is read by the author.
An insider's history of the website at the end of the world, which burst into politics and memed Donald Trump into the White House.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.
Dale Beran has observed the website's shifting activities and interests since the beginning. 4chan is a microcosm of the internet itself—simultaneously at the vanguard of contemporary culture, politics, comedy and language, and a new low for all of the above. It was the original meme machine, mostly frequented by socially awkward and disenfranchised young men in search of a place to be alone together.
During the recession of the late 2000's, the memes became political. 4chan was the online hub of a leftist hacker collective known as Anonymous and a prominent supporter of the Occupy Wall Street movement. But within a few short years, the site's ideology spun on its axis; it became the birthplace and breeding ground of the alt-right. In It Came from Something Awful, Beran uses his insider's knowledge and natural storytelling ability to chronicle 4chan's strange journey from creating rage-comics to inciting riots to—according to some—memeing Donald Trump into the White House.

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    • Publisher's Weekly

      May 27, 2019
      From the festering online ids of nerds comes America’s vitriolic right-wing politics, according to this scintillating study of the ideology of 4chan. Expanding a widely shared article published on Medium.com, Beran recounts 4chan.net’s history as a social media platform for disaffected, socially awkward, deliberately offensive white man-boys steeped in nihilistic trolling and jokey memes like the now-infamous Pepe the Frog. 4chan’s mutating ethos, he contends, married the victim culture of its self-labeled low-status “beta males” to the alt-right’s prescription of white nationalism, patriarchy, and fascist power politics as a salve for the grievances of dispossessed men, culminating in a half-sincere, half-cynical embrace of Donald Trump. (He also explores the opposing movement of intersectional-justice–focused identity politics spreading from Tumblr to left-wing campuses.) Writing in funny, caustic prose—right-wing provocateur Gavin McInnes is “a punk venerating the square suburban values of the 1950s”—Beran dissects the noxious political runoff of 4chan’s “depravity and weirdness.” Equally stimulating is his argument, invoking cultural theorists from Hannah Arendt to Herbert Marcuse, that capitalism’s blend of Darwinian competition and consumerist fantasia makes everyone feel like powerless losers. Beran’s focus is narrow and doesn’t encompass the full roots of Trumpian politics, but he offers smarts insights into its most lurid constituency. Photos.

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  • English

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